Who, What, Why



Missionvale USA is a 501(c)(3) non-profit organization dedicated to improving the quality of life for the poor and underprivileged of South Africa. This organization supports the efforts of the Missionvale Care Center in Port Elizabeth, South Africa to provide hope and a positive future through sustainable programs focused on education, nutrition, healthcare, skills development and shelter.


  • to raise funds through public and corporate contributions and grants to help support the efforts of the Missionvale Care Center in South Africa
  • to educate and bring awareness to the public concerning the history and needs of those living in below-level poverty in South Africa
  • to help support the development of sustainable solutions for the people of South Africa

Missionvale USA is one of three non-profit organizations around the world that have been created to support the efforts of the Missionvale Care Center in Port Elizabeth, South Africa.  There is also Missionvale Ireland and Missionvale Australia.

Missionvale USA is a strictly volunteer organization being managed and run by its Board of Directors.  The organization was founded in 2013.

Missionvale USA Board of Directors

Jennifer Ludlum, President and Founder, has over a decade of experience working in nonprofit management and operations.  Currently, Jen works as a photographer, specializing in landscape and wildlife photography.  She lives in Atlanta, GA and loves nature and being outside – hiking, biking, and golf are among her favorite outdoor activities.

Jen had the opportunity to live in Port Elizabeth, South Africa in 2008-09 and was connected with Sr. Ethel Normoyle when the Missionvale Care Center was in need of a Financial and Fundraising Administrator.  Jen began working with Sr. Ethel at the Care Center and found it to be a life-changing experience, which ultimately led Jen to establish Missionvale USA.

To hear more about Jen’s personal experience with Sr. Ethel and the Missionvale Care Center, click here.

Sue Rehmus, Vice-president, is an internationally experienced communication professional with expertise in executive, employee, and organizational change communications.  Sue has lived in Dubai and South Africa on international work assignments and it was during her time in South Africa that she became connected with Sr. Ethel Normoyle and the Missionvale Care Center.

Sue enjoys playing the acoustic guitar, writing songs, and singing.  She is also the Founder of the nonprofit organization CHUMS (Children’s Hope for Understanding Multiple Sclerosis) which she started in 1993 as a tribute to her father who suffered from MS.

To hear Sue’s personal experience about her first visit to Missionvale Care Center, click here to read her essay “Numbers.”

Ben Worthington, Secretary, has extensive experience in community service.  He has served on the Board of Directors for the Epilepsy Foundation in Middle Tennessee for 10 years, led a coalition of three communities to interact with local and state government, and serves as International Goodwill Ambassador for Missionvale.  Ben currently works for Ford Motor Company as an engineer in its Powertrain organization and he and his wife, Linda, live in Detroit, Michigan.

An international service assignment led Ben and Linda to Port Elizabeth, South Africa for two years (2010-2012).  It was such a great opportunity to become involved with the Missionvale Care Center and the Ford Wellness Group while working on this project.  Missionvale is a township whose people lead and inspire you to help them succeed.   This experience – this cultural immersion – has bound our hearts to the people of South Africa.  We are honored to join this remarkable journey with its branches to other countries that support this township.  The success of many other parts of the world are tied to what happens in Missionvale because its “plan” can translate into any language.

Dan Gensler, Treasurer, is the founder and President of The Gensler Group, which he began in 1995. The Gensler Group is Coronado’s boutique financial planning and investment firm serving individuals, families and business owners alike. Dan’s ability to combine compassion with financial expertise has been the foundation of his success. He co-authored Essential Truths about Investing, a Guide for Managing your Life Savings.

Dan is past president of the Rotary Club of Coronado and continues to be active with Rotary on a local and global scale. He is currently the Treasurer of the Sharp Coronado Hospital Foundation and a board member for Sharp Coronado Hospital. He Chairs the finance council at Sacred Heart Catholic Church and is Chair of the Investment Subcommittee for the Coronado Yacht Club. Dan is passionate about helping the needy and poor and continues to be involved in fundraising and outreach trips to Missionvale, South Africa.

Dan and his wife, Chris, live in Coronado, California and often visit daughters Lauren (in New York) and Brooke (at University of Notre Dame). In his free time, Dan enjoys water and snow skiing, spending time with his family, playing drums, and pursuing humanitarian efforts. 

Becky Martin (Becky) lives and works to serve others. She works as a Behavior Modification Specialist with at-risk youth in Atlanta, Georgia. She serves on an Intensive Family Intervention team that specializes in Crisis Management for at-risk children and families. She has served many roles for numerous community outreach campaigns both in Charlotte, North Carolina and in New Orleans, Louisiana. With over a decade of dedication to serving others, Becky looks for any opportunity to help.

Becky spends her free time playing rugby and coaching UGA’s Women’s Rugby Club. She is the Compliance Officer for the Southern Independent Rugby Conference, holds an officer position for the Atlanta Harlequins, serves on many committees, and has been voted into leadership roles to enhance the lives of young females through sport.

Nadia Thyberg is a fourth year medical student at A.T. Still University, School of Osteopathic Medicine in Arizona, and a Naval Officer through the Health Professions Scholarship Program. She has held leadership roles in multiple organizations, including American Medical Student Association and Christian Medical and Dental Association. Her volunteer activities have ranged from packing meals for children of low-income families through Backpack Buddies, to participating in numerous Health Fairs for the underserved.

Nadia is especially honored to be involved with Missionvale, as she is originally from the town of Port Elizabeth, South Africa where the Care Center is located. By spending a month volunteering in the medical clinic at Missionvale in 2015, she hopes to learn more about the medical needs of the area and help create plans to further enhance the medical care provided there.

Nadia and her husband, Erik, currently live in Colorado, where they enjoy spending time outdoors with their Alaskan Malamute, Boulder.